January 15, 2013

Book of January 2013!

I'd like to thank everyone for voting.

It was close, but the votes are in and the book of January is....

Bookendsjan

"Imagine: how creativity works" by Jonah Lehrer!

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.

I hope you guys will enjoy the book and hopefully it will prove useful in one fashion or another.

The votes for the movie night are also in and you've chose John Dies At The End. The social committee is currently trying to book a room for the screening, so we'll have a fixed date once they've managed that.

Till then, happy reading!

-Aditi.

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